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SuperSoaker

Larami, a small company in the fiercely competitive toy industry, possessed a very unique design innovation in the squirt gun category. They were having only modest success and were looking to increase awareness and sell more units. They needed to create a big impact on a small budget relative to their competition.

SuperSoaker "Splash" TV Commercial
SuperSoaker "Splash" TV Commercial

SuperSoaker "Hot Dog" TV Commercial
SuperSoaker "Hot Dog" TV Commercial

SuperSoaker Trade Ad
SuperSoaker Trade Ad

SuperSoaker "Splash" TV Commercial
SuperSoaker "Splash" TV Commercial

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SOLUTION

 

• Renamed and repositioned the gun to emphasize its size and power.

• Developed breakthrough creative for TV on a small budget to create a buzz, maximize awareness, and increase demand for the product.

• Pro-active in coordinating an aggressive public relations effort to get the word out.

RESULTS
 

• 8 million units sold.

• SuperSoaker became America's #1 selling toy ahead of Barbie the year it was introduced.

• Due to the success of SuperSoaker, the company grew sixfold.