United Dairy Farmer
United Dairy Farmers, a local convenience store with its own premium brand of ice cream, wanted to introduce its product to a wider public through retail food stores in the region. They faced an increasingly competitive and saturated market.
UDF Cookies & Cream Television Commercial
UDF Ice Cream billboard
UDF Ice Cream Magazine Ad
UDF Cookies & Cream Television Commercial
SOLUTION
• Developed creative that emphasized United Dairy Farmers' use of real ingredients in greater quantities than any other leading brand.
• This provided the basis for establishing a "wholesome goodness" attribute for
the brand.
RESULTS
• Introduced successfully into all major retail chains in the Cincinnati/Dayton area.
• Tenfold increase in sales over previous year.
• In second year, added twelve additional markets.