Wurlitzer
Wurlitzer possessed the quality components, workmanship and innovative design that competitors lacked, making it the best value for the consumers money in the $3,000 to $7,000 range.
Wurlitzer Showroom Mobiles
"Saints" In-Store 3-sided Mobil
"Blackbird" In-Store Piano Counter Card
Wurlitzer Showroom Mobiles
SOLUTION
• Since purchase decisions for pianos are made in-store at dealer showrooms, we recommended that Wurlitzer and Baldwin influence that decision with attention-grabbing in-store point-of-purchase materials.
• Developed a sound creative positoning: regardless of one's taste in music, that music always sounds better when played on a Wurlitzer.
RESULTS
• Despite the $400 cost per kit, dealer demand was unprecedented.
• All dealer kits sold out completely.
• Piano sales of both Wurlitzer and Baldwin brands spiked significantly during point-of-sale event.
• Most successful dealer effort to date.